Meghdad AsadiLari

Assistant Professor | School of Film and Animation | College of Art and Design | RIT


Case Study 2A: Storyline Online

Project Overview:

Storyline Online is a children's literacy web series produced by the SAG-AFTRA Foundation, in which celebrated actors read picture books aloud accompanied by professional animation. 

From December 2021 through February 2024, I served as Animation Director and Lead Animator on six episodes of the series, all produced during my tenure period at RIT. The episodes bring the original illustrated characters to life through 2D puppet rigging and animation in After Effects. Live action direction was by Professor Amy Adrion, Assistant Professor in the School of Film and Animation at RIT.

By May 2026, the six episodes had accumulated 13.1 million total views.


Never Play Music Right Next to the Zoo

Featuring: John Lithgow

Total view to date: 2.3 Million

Released on: December 2021

View on Storyline Online

I'm Not Scared, You're Scared!

Featuring: Seth Meyers

Total view to date: 4.3 Million

Released on: April 2022

View on Storyline Online

Rosie Revere, Engineer

Featuring: Lea Michele

Total view to date: 1.1 Million

Released on: August 2022

View on Storyline Online

Memoirs of an Elf

Featuring: Sutton Foster

Total view to date: 2.9 Million

Released on: December 2022

View on Storyline Online

Just Snow Already!

Featuring: Julianna Margulies

Total view to date: 1.3 Million

Released on: December 2023

View on Storyline Online

Abdul's Story

Featuring: Tramell Tillman

Total view to date: 1.2 Million

Released on: February 2024

View on Storyline Online

My Role:

As Animation Director, I was responsible for the complete animation pipeline for each episode: layer separation strategy, 2D puppet rigging in After Effects, and animation. Each episode had a tight broadcast deadline, which directly drove the development of expression-based procedural animation systems; techniques that allowed large numbers of characters to be animated efficiently through sliders and code rather than manual keyframing.

One episode (Just Snow Already!) involved an unusually high volume of characters and creatures, including a single shot containing 50 animated monkeys in secondary roles. Managing that scale within production constraints required the procedural systems to be both robust and flexible, and represents some of the most technically demanding work in the series.

Peer Review and Selection:

The SAG-AFTRA Foundation selects directors for Storyline Online based on demonstrated professional and creative qualifications. The sustained collaboration across six episodes serves as evidence that the quality of the work was reviewed and recognized by peers in the industry. The series is produced at a level of quality that competes directly with major children's media platforms.

Dissemination:

All six episodes are publicly available on the Storyline Online platform and YouTube channel. The combined 13.1 million views represents substantial public reach for the work, extending the literacy mission of the series to children and families worldwide.

Recognition:

The series received a nomination for the Children’s and Family Emmy Award, competing in a category that includes Disney+, PBS Kids, and Sesame Street. Approximately 19% of the episodes eligible during the nomination period were episodes for which I served as Animation Director, placing this work within the nominated body of work. The nomination validates the series at the highest level of industry recognition for children's media.

The Emmy nomination represents external industry validation by the Television Academy, which evaluates children's programming against the full landscape of professional production.

Storyline Online nominated in the Short Form Program category alongside PBS Kids, Disney+, and Sesame Street. (Click to enlarge)

The 2nd Annual Children's and Family Emmy Awards ceremony, streamed live on the Emmy Awards official platform. (Click to enlarge)

Research and Pedagogical Connections:

This body of work is not isolated from the other two dimensions of the tenure dossier. The techniques developed under production pressure on Storyline Online entered the classroom directly: behind-the-scenes footage from multiple episodes is used in the AfterEffects for Animators graduate course to teach project management, layer separation strategy, character setup, and expression-based animation (Case Study 1B). Three graduate students were hired across the six episodes to assist with layer separations in Photoshop, receiving applied, professional-level training as a direct extension of classroom instruction. One student, who worked on the majority of the episodes, provided written note that the experience significantly advanced her learning.

The production also generated the original research that produced a peer-reviewed conference presentation (UFVA 2024, Case Study 1B) and contributed to building a publicly disseminated online course, completing a full cycle from professional practice to academic scholarship to public dissemination.

Online course trailer: Character Setup and Procedural Animation in AfterEffects.

Full course available here.

Track 1: Research and Technical Innovation

Track 2: Creative and Industry Practice

Track 3: Pedagogical Scholarship